can tell your story clearly, concisely and authoritatively, or so

says the consultant flown in all expenses paid from Florida.

Meanwhile back at the office, reality never disappeared. Someone still has to deal with the consequences of muddled strategy driven by an influential donor and ad hoc tactics driven by fads or they will derail the most well-intentioned communication project or campaign.

Trendy typography, hodge-podge organization of Web and print design, and over reliance on "earned" media also threaten that nicely crafted message.

Sloppy composition and inattention to the basics of grammar, spelling, usage, and punctuation? Easily forgotten embarrassments, perhaps. But little glitches reflect on you and the people you depend on to fulfill the mission of your nonprofit organization. Your credibility could be at stake.

Sound familiar? KeshlearCommunication can help.

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BILL KESHLEAR | 780 E. Kensington | Salt Lake City, UT 84105 | 801.699.7773 | bill.keshlear@gmail.com

© 2010 KeshlearCommunication. All rights reserved.